Tiffany Store Bans Certian Type Of Jewelry

You won't see coral jewelry on the shelves at any Tiffany store. The store doesn't stock the rare jewel. They call it "too precious to wear" and are encouraging other jewelers to do the same.

The reasoning behind the ban is the effect humans are having on coral reefs. The president of Tiffany and Co Foundation, Fernanda Kellogg traveled to see top coral scientists and talk about the impact people are having on the reefs when they break it up and sell it for profit.

So is a heavyweight like Tiffany's influencing the jewelry industry with its ban on coral?

Kellogg says she hopes other places will take notice. "The ripple effect is beginning. We're a long way from being where we need to be.

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